Module in detail

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Detailed information about the module

Module title:

Management and Strategies of Automotive Companies

Module title (english):

Management and Strategies of Automotive Companies

Module number:

88-021-UF06-H-0408

Level:

Master (UNI)

Course of study:

Type:

Modul

Organising faculty/Language Center:

Wirtschaftswissenschaftliche Fakultät

Instructors responsible:

Ringlstetter, Max Josef

Examiners:

Credit points (ECTS):

competencies/skills:

In this module, students acquire the ability to assess and critically reflect the industry of the automotive industry.
In addition, they will get to know the structures, strategies and specifics of the industry and can reproduce them.
The latter fact provides them with the ability to plan their own career in the automotive industry.

course content/topics:

Theoretical Foundations:
- The Automotive Industry – Classification and macroeconomic importance
- Historical development
- Current challenges and trends
- Strategy and organizational structure of Automotive OEM
- Basics
- Strategic and organizational programs
- Focus: Implications of modular concepts on the strategies and organizational structure of OEM
- Strategy and organizational structure of the supplier industry
- Current challenges for the OEM-supplier relationship
- Strategic and organizational options for action
- Product development – an intraorganizational perspective
- Basics and current challenges for the product development
- Management concepts of product development in the car industry
- Electro-Mobility
- Basic theories of business model innovation
- E-Mobility as driver of business model innovation
- Sales – an intra- and interorganizational perspective
- Basics and current Challenges for sales
- Intraorganizational sale
- Interorganizational sale – the group Exemption Regulation as a reference framework for the strategic and organizational interdependence of OEM and dealer.

formal requirements of admission:

recommended qualifications:

None

Lehr- und Lernformen/Lehrveranstaltungstypen:

- Lecture
- Case studies
- Presentation

requirements for the attainment of ECTS points:

The course involves working on a case for practical consolidation of the course content. The results are presented in the course as a part of a presentation.
Depending on the scope of the topic, it will be determined whether the cases will be worked on individually or in groups. This will be determined at the beginning of the semester.

workload/distribution of ECTS points within the module:

30 h = Time of attendance lecture
10 h = Preparation and postprocessing lecture
10 h = Preparation and postprocessing tutorial
100 h = Exam Preparation
150 h = Total workload

calculation of module marks:

portfolio

teaching/learning method:

compatibility with other courses of study:

Turnus des Angebots:

Beteiligte Fachgebiete:

Bemerkung:

Max. of 24 students in the course - There will be an application time an-nounced at the chair homepage; First-Come-First-Serve principle