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Detailed information about the module
Module title:
Pricing and Product Management
Module title (english):
Pricing and Product Management
Module number:
82-021-MD22-H-0507
Level:
Bachelor (UNI)
Course of study:
Type:
Modul
Organising faculty/Language Center:
Wirtschaftswissenschaftliche Fakultät
Instructors responsible:
Büschken, Joachim
Examiners:
Credit points (ECTS):
5
competencies/skills
:
- The participants of this module learn the fundamental design variables of pricing and product policy.
- Students develop the ability to productively use analytical methods relevant to management decisions in the context of pricing, product design and product lines. Participants also learn how to use methods for acquiring and interpreting information relevant to making pricing and product design decisions.
- After successfully finishing this module, participant have gained a thorough understanding of pricing and product policy, of the design variables in both areas of marketing management. They have obtained relevant analytical and methodological know-how and have learned how to use decision support methods in pricing and product management in a meaningful way.
course content/topics
:
Product Management
- Introduction to product management
- Management of product lines, elimination of products
- Brand management
Price Management
- Introduction to price management
- Price theory
- Behavioral aspects of pricing
- Pricing decisions
- Price implementation
formal requirements of admission
:
recommended qualifications
:
Introduction to Marketing
Lehr- und Lernformen/Lehrveranstaltungstypen:
- Lecture
- Tutorial: practical work using a examples and case studies
requirements for the attainment of ECTS points
:
Written Final Exam at end of semester
workload/distribution of ECTS points within the module
:
28 h = Time of attendance lecture
14 h = Preparation and postprocessing lecture
28 h = Time of attendance tutorial
28 h = Preparation and postprocessing tutorial
52 h = Exam preparation
150 h = Total workload
calculation of module marks
:
Final exam 100%
teaching/learning method
:
compatibility with other courses of study
:
Turnus des Angebots:
WS
, SS
Beteiligte Fachgebiete:
Bemerkung: