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Detailed information about the module

Module title:

From Idea to Commercialization: A Complete Blueprint for Innovators and Entrepreneurs

Module title (english):

From Idea to Commercialization: A Complete Blueprint for Innovators and Entrepreneurs

Module number:

88-021-MS27-H-0719

Level:

Master (UNI)

Course of study:

Type:

Modul

Organising faculty/Language Center:

Wirtschaftswissenschaftliche Fakultät

Instructors responsible:

Matta, Shashi

Examiners:

Credit points (ECTS):

competencies/skills:

Innovation teams in large or medium sized organizations, and entrepreneurs setting up a startup venture, face a set of common challenges, and challenges that are unique to their respective situation. This course aims to provide a comprehensive blueprint for students aspiring to join innovation teams in large or medium sized companies and those aspiring to start their own ventures. From idea generation to commercialization, from funding mechanisms to innovation pitches, and from scalability to exit strategies, this course will provide students the opportunity to understand the start-to-end process and work on a “live” capstone project in partnership with either an innovation team in a large or medium sized corporation, or with a startup. They will be provided options to choose the type of partner they want to cooperate with for this capstone project. This blend of strong theory and frameworks with applied, experiential learning will ensure deep learning of the complete blueprint developed for this clss.
Besides technical skills for Innovators and Entrepreneurs, students gain soft skills such as intense teamwork, communication, ability to receive and process critical feedback, and pitching to company executives, investors and VCs. Additionally, students enhance their analytical skills with rigorous discussions of published and real-life case studies in class. They learn how to analyze, discuss and to critically question business models and innovations. Since the lecture and tutorials are held in English, students will have an opportunity to enhance their English language skills in a professional setting.

course content/topics:

Part I: Ideation, Iteration, and Business Models for Innovators and Entrepreneurs
 Business Idea Generation in Innovation Teams, and in Startups
 Design Thinking Applied to Business Ideas
Part II: Creating the Culture for Innovation Teams and Startups
 Leadership Models and Team Formation
 Problem Solving Techniques for Innovation Teams, and for Startups
Part III: Prototyping and Funding Mechanisms
 What is Prototyping? Prototype Testing, Prototype to Final Product
 Funding for Innovations in Large Organizations, and Funding Mechanisms for Startups
Part IV: Principles for Execution in Innovation Teams and Startups
 The Lean Startup and Agile Methods
 Scrum
Part V: Commercialization
 Go-to-Market Strategies
 Launch Plan and Execution
Part VI: Innovation and Startup Scalability
 How to scale an Innovation or a Startup Venture
 Competing, Failing, and Plan B
Part VII: Challenges and Learning, Exit Strategies
 Challenges and Learning for Large Companies
 Unique Challenges and Learning for Startups, Exit Strategies

formal requirements of admission:

recommended qualifications:

None

Lehr- und Lernformen/Lehrveranstaltungstypen:

requirements for the attainment of ECTS points:

Capstone Team Project and Presentation 100%
(50% of the report will consist of a team deliverable, and 50% of the report will consist of an individual deliverable for each student)

Students are required to form teams (5 – 6 students) for the Capstone Team Project and Presentation. Each team is required to work as an “innovation team within a large company” or a “team of startup co-founders”, on an Idea-to-Commercialization Capstone Project in cooperation with various partners which include large companies (such as Procter & Gamble and MediaMarkt) and startups (from three startup hubs - brigk in Ingolstadt, Werk1 in Munich, and Wayra in Munich). Each team will be assigned their project with a partner depending on whether they wish to work as an “innovation team” or a “startup team.” Student teams will work on this project by applying all course learnings to this project. Each team will participate in extensive consultation meetings with the instructor (8-10 hours per team in total spread over the duration of the course). Student teams will make their final presentations to their partner organization and the class.

Each student will submit their report which will consist of a common, team deliverable, and an individual deliverable, each valued at 50% of the total examination point.

workload/distribution of ECTS points within the module:

64 h = Time of attendance: Lectures and Tutorials
96 h = Pre and post preparation for Lectures and Tutorials
140 h = Capstone Project Teamwork
300 h = Total workload

calculation of module marks:

There is one graded deliverable for this class – an Innovation Team Project and Presentation in cooperation with various companies and startups (100%).

teaching/learning method:

- Lecture
- Tutorial (including published and real-life case studies and live exercises)
- Capstone Project Teamwork

compatibility with other courses of study:

Turnus des Angebots:

Beteiligte Fachgebiete:

Bemerkung: