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This course/examination is part of the module(s) listed below. Please check the relevant examination regulations to determine whether a module is classed as a compulsory, elective compulsory, or elective module in your degree program. The learning objectives are given in the module description, which can be viewed by clicking on the module number.

Module number (link to module description) Module title Module coordinator ECTS credits for module
Show details 88-021-IM09-H-1216
Case Studies in International Management
Gelbrich, Katja
5


Course no.: Exam no.:
88-021-IM09-S-SE-1216.20191.001
Course title: Exam title:
Case Studies in International Management
Kategorie:
Workshop
Language of lesson:
Englisch
Date:
4/29/2019 - 7/8/2019
Organizer:
Wirtschaftswissenschaftliche Fakultät
Lecturer: Examiner:
Gelbrich Katja / Hagel Julia
Exam type:
in-semester examination
Exam mode:
Case Study
Max. number of participants:
30 unlimited
Type of studies:
MSc BWL
Learning objectives:
In this course, students learn about the challenges that companies face when operating in international markets. In particular, the course deals with a wide range of issues related to International Management, such as:
- Development of go-to-market strategies and adaptation of products, prices, distribution channels, and promotion to international target markets
- Assessment of the environment for business operations in foreign markets (i.e., economic, financial, legal, political, and cultural environment)
- Development of adequate organizational structures for multinational corporations
- Discussion of management strategies and leadership styles that enable and reinforce international growth
- Other issues related to international business and management

In summary, students are enabled to understand in what way international management strategies differ from domestic strategies and how companies should design their management activities in order to successfully operate in foreign markets. A major goal of this course is that students learn how to apply their knowledge gained in previous lectures on marketing and management in an international context.

Participants acquire the skills to decide on the appropriate analytical method for a specific managerial problem at hand, to apply these methods in an accurate manner, and to interpret the results in a logical way in order to solve the managerial problem.

Further, as students are organized into groups, they improve their ability to work in teams, interact with fellow students, and resolve conflicts. Finally, participants improve their presentation skills. Although the course instructors provide feedback and guidance, if necessary, participants need to work independently.
Content/topics:
The course content depends on the particular cases and may include the following topics:
- International marketing strategies
- Market entry decisions and international growth
- Organizational structure of a multinational company
- International human resource management

Participants solve two case studies. In solving case studies, students are expected to structure existing information and collect external data (e.g., World Bank's economic data) in order to comprehensively assess the problem presented. The collected data will then be evaluated by using various analytical methods. Empirical analyses (e.g., regression and cluster analysis with SPSS) and instruments of strategic planning (e.g., SWOT and PEST analysis) are to be used. Based on their analyses, students develop strategies that help solve the problems identified in the cases.
Recommended prerequisites:
- Successful completion of the module "Empirical Management Research"
- Knowledge of marketing and management
E-learning offer (URL):
Case Studies in International Management
Literature:
Further information on the cases and readings will be provided during the kick-off meeting.
Teaching and learning formats/course types:
Registration from… to:
3/11/2019 -
Last possible date of deregistration:
Status:
Closed
Comments:
Important information: There are two time slots each week. You can choose one of the two time slots. The assignment will take place within the first meeting on:
Room:
Scheduled event/examination dates 
Date / Time Room Lecturer Comment
Mon 29.04.2019 14:00 - 4:00 PM NB-307 Hagel, Julia
Mon 29.04.2019 16:00 - 6:00 PM NB-307 Hagel, Julia
Mon 06.05.2019 14:00 - 4:00 PM NB-307 Hagel, Julia
Mon 06.05.2019 16:00 - 6:00 PM NB-307 Hagel, Julia
Mon 13.05.2019 14:00 - 4:00 PM NB-307 Hagel, Julia
Mon 13.05.2019 16:00 - 6:00 PM NB-307 Hagel, Julia
Mon 20.05.2019 14:00 - 4:00 PM NB-307 Hagel, Julia
Mon 20.05.2019 16:00 - 6:00 PM NB-307 Hagel, Julia
Mon 27.05.2019 14:00 - 4:00 PM NB-307 Hagel, Julia
Mon 27.05.2019 16:00 - 6:00 PM NB-307 Hagel, Julia
Mon 03.06.2019 10:00 - 6:00 PM Hagel, Julia
Individuelle Terminvereinbarung
Mon 17.06.2019 14:00 - 4:00 PM NB-307 Hagel, Julia
Mon 17.06.2019 16:00 - 6:00 PM NB-307 Hagel, Julia
Mon 24.06.2019 14:00 - 4:00 PM NB-307 Hagel, Julia
Mon 24.06.2019 16:00 - 6:00 PM NB-307 Hagel, Julia
Mon 01.07.2019 14:00 - 4:00 PM NB-307 Hagel, Julia
Mon 01.07.2019 16:00 - 6:00 PM NB-307 Hagel, Julia
Mon 08.07.2019 14:00 - 4:00 PM NB-307 Hagel, Julia
Mon 08.07.2019 16:00 - 6:00 PM NB-307 Hagel, Julia
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