KU.Campus

Detailed information about the module 
Module title:
Innovation and product development in tourism: Current theory and practice at the example of Sharing Economy, China Outbound Tourism, Boutique Hotels and Experience Design
Module title (english):
Innovation and product development in tourism: Current theory and practice at the example of Sharing Economy, China Outbound Tourism, Boutique Hotels and Experience Design
Module number:
88-021-BR05-H-0318
Level:
Master (UNI)
Course of study:
Type:
Modul
Organising faculty/Language Center:
Wirtschaftswissenschaftliche Fakultät
Instructors responsible:
Pechlaner, Harald
Examiners:
Credit points (ECTS):
5
competencies/skills:
The participants of the seminar:
- will learn how to deal critically with the basic theories of innovation management and product development;
- will learn and apply applicable knowledge about experience and service design;
- will benefit from the practical, realistic and current layout of the course;
- will discuss current trends in tourism and better understand their implications and room for scope of action;
- will develop a deeper capacity for autonomous self-study and discussion with faculty and fellow students;
- will strengthen your ability to reflect critically on issues considered in the area of innovation and product development;
- will refine skills to present self-developed topics;
course content/topics:
- Introduction to theories of innovation and product development
- Instruments and methods of Experience Design and Service Design
- Basics of current trends and innovations in the tourism industry (eg sharing economy, China Outbound, innovative hotel concepts)
- Apply knowledge and techniques related to product development and innovation to the sharing economy and other current trends and issues of tourism practice and research
formal requirements of admission:
recommended qualifications:
None
Lesson / exam language:
Englisch
Lehr- und Lernformen/Lehrveranstaltungstypen:
requirements for the attainment of ECTS points:
Preparation, regular attendance or self-study, presentation, written seminar paper (corresponds to approx. 22,500 characters, without spaces)
workload/distribution of ECTS points within the module:
60 h = Contact/ self-study
15 h = Attendance
75 h = Exam preparation
150 h = Total workload
calculation of module marks:
70% housework with 30% presentation performance
teaching/learning method:
Tutorial (2 SWS)
compatibility with other courses of study:
Turnus des Angebots:
SS
Beteiligte Fachgebiete:
Bemerkung: