KU.Campus

Detailed information about the module 
Module title:
Tourism management and -marketing
Module title (english):
Tourism management and -marketing
Module number:
82-021-MD11-H-0507
Level:
Bachelor (UNI)
Course of study:
Type:
Modul
Organising faculty/Language Center:
Wirtschaftswissenschaftliche Fakultät
Instructors responsible:
Pechlaner, Harald
Examiners:
Credit points (ECTS):
5
competencies/skills:
The students will receive,
- a foundamental understanding of tourism and its management.
- the capability to analyse the problems and perspectives of tourist product management and the man-agement of destinations.
course content/topics:
1. Basics of destination management
2. Core components of destination management: ticketing, hotel management, transportation management and attraction points
3. Destination management - New structural approaches
4. Events as competitive factor in tourism management
5. Destination and resort management
6. Product development and innovation management
7. Hospitality management
8. Crisis management
9. Traffic and tourism management
10. Entrepreneurship and Leadership in tourism
11. Strategic Issues of Travel agencies
formal requirements of admission:
recommended qualifications:
Lesson / exam language:
Deutsch
Lehr- und Lernformen/Lehrveranstaltungstypen:
requirements for the attainment of ECTS points:
With at least sufficiently evaluated proof of performance: Portfolio
workload/distribution of ECTS points within the module:
18 h = Time of attendance lecture
10 h = Preparation and postprocessing lecture
18 h = Time of attendance tutorial
34 h = Preparation and postprocessing tutorial
70 h = Portfolio preparation
150 h = Total workload
calculation of module marks:
Portfolio (100%)
teaching/learning method:
Lecture (2 SWS)/Seminar (2 SWS)
- Lectures
- Guest Lectures
- Case studies
- Self-study and teamwork exercises
- Active participation and discussion in practical exercises
compatibility with other courses of study:
Polyvalenz auf Veranstaltungsebene:
Gebermodul der Vorlesung für das Modul "Grundlagen Tourismusmanagement, VWL und nachhaltige Entwicklung" 88-050-TNM106
Turnus des Angebots:
WS
Beteiligte Fachgebiete:
Bemerkung: