KU.Campus

Detailed information about the module 
Module title:
Theory and Strategy in Destination Management and Marketing
Module title (english):
Theory and Strategy in Destination Management and Marketing
Module number:
88-021-BR02-H-0812
Level:
Master (UNI)
Course of study:
MA Tourismus und nachhaltige Regionalentwicklung – Management und Geographie
Type:
Modul
Organising faculty/Language Center:
Wirtschaftswissenschaftliche Fakultät
Instructors responsible:
Pechlaner, Harald
Examiners:
Credit points (ECTS):
5
competencies/skills:
The students of the module:
- will learn a proper and critical approach to basic concepts of tourism management,
- will develop a deeper understanding of the specific issues of the tourism sector,
- will get an insight into the practical implementation of selected questions,
- will independently learn to work on topics related to tourism,
- will be sensitized to current issues of tourism management,
- will get in contact with companies and players who actievely engage in practice with the issues discussed above.
course content/topics:
The students should be confronted with new and above all current concepts of destination management and marketing. Based on new structural approaches of destination management, it is important to understand the main problems and perspectives of the management and marketing of tourism services in the context of modern approaches. The aim of the module is to give the students a deeper insight into the basics of strategic management of tourism companies. Based on this, the aim of the event is to enable students to formulate medium to long-term strategies for tourism providers on the basis of methods and instruments of destination management.
Contents of the module are selected topics from the different branches and industries of the tourism as well as the emergence of the cross-linking between these branches and industries. In addition, the connections between destination, location and regional management are discussed. The theory of destination management is worked up. In addition, selected strategies for the management of traditional destinations and marketing as well as product and offer development are presented and discussed in this module.
formal requirements of admission:
recommended qualifications:
None
Lehr- und Lernformen/Lehrveranstaltungstypen:
Lecture/Tutorial (4 SWS)
requirements for the attainment of ECTS points:
presentation of theoretical principles and concepts by the speaker (frontal mediation); accompanying seminar, obligatory reading of selected publications on the topic of the event; interactive discussion, individual in-depth study of literature
workload/distribution of ECTS points within the module:
60 h = Preparation and postprocessing lecture
30 h = Preparation and postprocessing tutorial
60 h = Exam preparation
150 h = Total workload
calculation of module marks:
Portfolio
teaching/learning method:
compatibility with other courses of study:
Polyvalenz auf Modulebene
Wahlpflicht Master Betriebswirtschaftslehre
(Entrepreneurship, MARKT & TRP)
Turnus des Angebots:
SS
Beteiligte Fachgebiete:
Bemerkung: