Detailed information about the module 
Module title:
International Business
Module number:
Bachelor (UNI)
Organised by:
Wirtschaftswissenschaftliche Fakultät
Instructors responsible:
Gelbrich, Katja
Credit points (ECTS):
In the course of the lecture, students acquire knowledge on how firms successfully operate in international markets. For this purpose, they develop an understanding of the globalization of markets as well as of the reasons why firms internationalize. Then, participants gain the competence to assess the environment of international business operations, that is, the economic, financial, legal, political, and cultural environment in foreign markets.

Students acquire knowledge about techniques how to use this information for international market assessment and for choosing the appropriate entry mode. Finally, students are enabled to understand how firms organize their international value chain activities including strategy and organization, human resource management, and financial management.

Based on case studies, students acquire in the adjunct tutorial the capability to analyze the international environment in a structured way, and to derive recommendation for managers. Further, they are enabled to improve their presentation and argumentation skills. Upon completion of the course, students have the expertise as well as social competence to handle decisions regarding the internationalization process of firms.
course content/topics:
- Globalization of markets
- Internationalization of firms
- Economic and financial environment
- Legal, political, and cultural environment
- International market assessment
- Entry modes
- International strategy and organization
- International human resource management
- International financial management
formal requirements of admission:
recommended qualifications:
Basic knowledge in Business Administration and Marketing.
Lesson / exam language:
Lehr- und Lernformen/Lehrveranstaltungstypen:
requirements for the attainment of ECTS points:
For the written exam, students answer a number of questions. The answers have to be written down in a brief way (e.g., using keywords).
workload/distribution of ECTS points within the module:
22,5 h = Time of attendance lecture
28 h = Preparation and postprocessing lecture
22,5 h = Time of attendance tutorial
14 h = Preparation and postprocessing tutorial
63 h = Exam preparation
150 h = Total workload
calculation of module marks:
Final exam (1,5 h) on the lecture (~70%) and on tutorial (~30%).
teaching/learning method:
- Lecture
- Tutorial
compatibility with other courses of study:
Turnus des Angebots:
Beteiligte Fachgebiete: