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Detailed information about the module

Module title:

Innovation and Creativity

Module title (english):

Innovation and Creativity

Module number:

88-021-INV01-H-0119

Level:

Master (UNI)

Course of study:

Type:

Modul

Organising faculty/Language Center:

Wirtschaftswissenschaftliche Fakultät

Instructors responsible:

Matta, Shashi

Examiners:

Credit points (ECTS):

competencies/skills:

Innovation and Creativity are the key drivers of success for an organization. Companies that have experienced substantial gains in shareholder value, particularly over the last decade, have done so based on a culture of creativity and innovation. Innovation and creativity in can be successfully managed in organizations to create a sustainable competitive advantage. This course addresses the fundamental question of how to successfully manage and facilitate innovation and creativity in organizations. The primary objectives of this course are to:
- Understand why Innovation matters in organizations, and how it is related to Creativity
- Identify and learn about the various drivers, sources, and types of Innovation
- Recognize the role of strategy, organization structure and teams in Innovation
- Develop a framework for managing strategic Innovation in organizations
- Identify and tackle challenges to, and barriers of, Innovation
- Understand what Creativity is – research and frameworks on Creativity
- Learn personal and managerial tools and techniques for enhancing individual and team Creativity
- Examine the role of Creativity in Innovation and problem solving
- Apply Creativity and design thinking to a real-world business problem on Innovation
- Provide the theoretical foundation and a set of managerial tools to facilitate, manage and sustain Innovation and Creativity in organizations
Besides technical skills in Innovation and Creativity students gain soft skills such as teamwork, communication, and professional presentation to company executives. Additionally, students enhance their analytical skills with rigorous discussions of published and real-life case studies in class. They learn how to analyze, discuss and to critically question industry practices in Innovation and Creativity. Since the lecture and tutorials are held in English, students will have an opportunity to enhance their English language skills in a professional setting.

course content/topics:

Part I: Introduction to Innovation and Creativity
- What is Innovation? What is Creativity?
- How are they related in an individual and organization context?
Part II: Drivers and Sources of Innovation
- Organizational factors that enable and fuel Innovation
- How are Strategy and Innovation related?
Part III: Managing Innovation in organizations
- Developing an Innovation Framework for organizations
- Barriers and challenges to Innovation
Part IV: Creativity and Problem Solving
- Frameworks on Creativity
- How to foster individual and team Creativity?
Part V: Creativity and Design Thinking
- Definition and Framework for Design Thinking
- Applying Design Thinking to solve business problems
Part VI: Innovative and Creative Organizations
- Mindset of Innovators and Creators
- Typology of Innovators and Creators

formal requirements of admission:

recommended qualifications:

None

Lehr- und Lernformen/Lehrveranstaltungstypen:

requirements for the attainment of ECTS points:

Innovation Team Project and Presentation 50%
Students are required to form teams (5 – 6 students) for the Innovation Team Project and Presentation. Each team is required to work as a “consulting team” on an Innovation Project that will be announced during the first tutorial session. This will be a “live” project provided by a well-known company. Student teams will work on this 12-week, semester-long, “applied” project by applying all course learnings to this project. Student teams will make their final presentations to company executives during the last tutorial session.

Final Exam 50%
The final exam will be based on all the material discussed in the lectures and in the tutorials. It will be a 50 minute, in-class exam, with preparation time of 90 minutes immediately prior to the exam.

workload/distribution of ECTS points within the module:

24 h = Time of attendance: Lectures
24 h = Time of attendance: Tutorials
30 h = Self-study pre-and-post Lectures
30 h = Self-study pre-and-post Tutorials
42 h = Project and Exam preparation
150 h = Total workload

calculation of module marks:

There are two graded deliverables for this class – an Innovation Team Project and Presentation in cooperation with a company (50%) and a Final Exam (50%).

teaching/learning method:

- Lecture
- Tutorial (including published and real-life case studies and live exercises)

compatibility with other courses of study:

Turnus des Angebots:

Beteiligte Fachgebiete:

Bemerkung: