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Detailed information about the module

Module title:

Case Studies in International Management

Module title (english):

Case Studies in International Management

Module number:

88-021-IM09-H-1216

Level:

Master (UNI)

Course of study:

Type:

Modul

Organising faculty/Language Center:

Wirtschaftswissenschaftliche Fakultät

Instructors responsible:

Gelbrich, Katja

Examiners:

Credit points (ECTS):

competencies/skills:

In this course, students learn about the challenges that companies face when operating in international markets. In particular, the course deals with a wide range of issues related to International Management, such as:
- Development of market entry strategies and adaptation of products, prices, distribution channels, and promotion to international target markets
- Assessment of the environment for business operations in foreign markets (i.e., economic, financial, legal, political, and cultural environment)
- Development of adequate organizational structures for multinational corporations
- Discussion of management strategies and leadership styles that enable and reinforce international growth
- Other issues related to international business and management

In summary, students are enabled to understand how international management strategies differ from domestic strategies and how companies should design their management activities in order to successfully operate in foreign markets. A major goal of this course is that students learn how to apply their knowledge gained in previous lectures on marketing and management in an international context.

Participants acquire the skills to decide on the appropriate analytical method for a specific managerial problem at hand, to apply these methods in an accurate manner, and to interpret the results in a logical way in order to solve the managerial problem.

Further, as students are organized into groups, they improve their ability to work in teams, interact with fellow students, and resolve conflicts. Finally, participants improve their presentation skills. Although the course instructors provide feedback and guidance, if necessary, participants need to work independently.

course content/topics:

The course content depends on the particular case(s) and may include the following topics:
- International marketing strategies
- Market entry decisions and international growth
- Digitalization in the context of international business
- Organizational structure of a multinational company
- International human resource management

Participants solve one or more case studies. The number of case studies is determined by the scope of tasks. In solving the case study/studies, students are expected to structure existing information and collect external data (e.g., World Bank's economic data) in order to comprehensively assess the problem presented. The collected data will then be evaluated by using various analytical methods. Empirical analyses (e.g., regression and cluster analysis with SPSS) and instruments of strategic planning (e.g., SWOT and PEST analysis) are to be used. Based on their analyses, students develop strategies that help solving the problems identified in the case(s) and create a tool for international managers to control foreign operations.

formal requirements of admission:

recommended qualifications:

- Successful completion of the module "Empirical Management Research"
- Knowledge of marketing and management

Lehr- und Lernformen/Lehrveranstaltungstypen:

- Study of literature
- Data analysis with SPSS
- Online-tutorials
- In-class work and discussion
- Consultation with the course instructor
- Presentation and discussion of results and implications in class

requirements for the attainment of ECTS points:

Students are assigned to a team in order to jointly develop a solution for the case(s).

workload/distribution of ECTS points within the module:

42 h = Time of attendance (kick off meeting, consultations, presentation and discussion)
108 h = Independent case study preparation

calculation of module marks:

Grading is provided for the whole team, except for presentation style, which is usually assessed on an individual basis. Scores are assigned as follows:
- Content (structure, analytical methods, clear argumentation, appearance of the charts, recommendations) (70 %)
- Presentation style (30 %)

teaching/learning method:

compatibility with other courses of study:

Turnus des Angebots:

Beteiligte Fachgebiete:

Bemerkung: