KU.Campus

Detailed information about the module 
Module title:
Project in service and innovation management
Module title (english):
Project in service and innovation management
Module number:
88-021-MS12.01-H-0318
Level:
Master (UNI)
Course of study:
Type:
Modul
Organising faculty/Language Center:
Wirtschaftswissenschaftliche Fakultät
Instructors responsible:
Hogreve, Jens
Examiners:
Credit points (ECTS):
5
competencies/skills:
Students will learn to combine conceptual and practical research activities based on a relevant problem in practice or research. In connection with an empirical research study, students will deepen their knowledge on and their understanding of the development and implementation of a research design.
- The main focus lies on real life market research that will be conducted in cooperation with a practice partner. Students will learn to analyze the collected data according to scientific standards using appropriate programs.
- In order to develop these skills, teamwork and collective decision-making are paramount.
course content/topics:
Course content will differ each semester due to changing research topics and partner companies. However, students will always receive keynote lectures on market research tools and methods. The research topic for the upcoming semester will be communicated in due time on the departments website. Research topics that have been analyzed in previous semesters as a consulting case include: The positioning of a Big-Data service provider, the design of public and civic services, or the measurement of service quality in an insurance company.

Due to the changing research topics and project partners each semester, students can take and credit the course several times during their studies.
formal requirements of admission:
recommended qualifications:
n/a
Lehr- und Lernformen/Lehrveranstaltungstypen:
- Keynote lectures as an introduction to market research
- Empirical research project in work groups (development of a research question, development of an empirical research design, data collection, and data analysis)
- Presentation and discussion of results and implications in class
requirements for the attainment of ECTS points:
Final report
We expect students to compose a final report that details the proceedings and results of the complete project. This report will be made available to the partner company.

Interim and final presentation
We expect students to present their current findings and progress within regular feedback rounds and to critically discuss the results of each sub-project in class. A special focus lies on the quality and completeness of the documents and the presentation skills.
We expect students to present and defend their results in front of a group of relevant stakeholders. A special focus will be on the quality and completeness of the documents and the presentation skills.

In-Group participation
We expect students to continuously engage in the development of their group’s sub-project. Besides the quality of these contributions, the emphasis lies on a respectful and polite interaction with fellow students and an equal participation and sharing of the workload.
workload/distribution of ECTS points within the module:
45h = Lecture
20h = Desk research
35h = Preparation and follow-up of interviews
20h = Interviews
30h = Final report
150h = Total workload
calculation of module marks:
- Final report 50 %
- Evaluation of the overall project 30 %
- In-group participation 20 %
teaching/learning method:
compatibility with other courses of study:
Turnus des Angebots:
Beteiligte Fachgebiete:
Bemerkung: