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Detailed information about the module

Module title:

Digital and Sustainable Business Models

Module title (english):

Digital and Sustainable Business Models

Module number:

82-021-D3B01-H-0621

Level:

Bachelor (UNI)

Course of study:

Type:

Modul

Organising faculty/Language Center:

Wirtschaftswissenschaftliche Fakultät

Instructors responsible:

Gelbrich, Katja

Examiners:

Credit points (ECTS):

competencies/skills:

Students learn to understand the basic idea and components of business models and are enabled to apply this knowledge to digital as well as sus-tainable businesses. Students get an understanding of different digital and sustainable business models in the business-to-consumer (B2C) and busi-ness-to-business context (B2B). They learn how these business models are developed, organized, and brought to market. They get an understand-ing of the success factors for digital business models, specifically regard-ing infrastructure (e.g., key activities, business partners), offering (e.g., value proposition), customers (e.g., customer segments and customer relationships), and financial structure (i.e., cost structure and revenue generation).
The adjunct tutorial contributes to gaining these learning outcomes. Stu-dents are enabled to critically reflect on specific topics presented during the lecture and related issues in a thorough manner. They learn to apply their knowledge to specific firms (both multinational enterprises and start-ups), using examples and mini cases from the real-world. Hereby, stu-dents are enabled to acquire new knowledge on their own. Further, they obtain the capability to transfer theoretical concepts from the lecture to managerial problems by discussing business cases.

course content/topics:

Part I: Digital business models
- Types of digital business models
- Success factors of digital business models
- The role of digital agents
Part II: Sustainable business models
- Understanding service design
- Co-creating sustainable innovations and business models
- Sustainable and transformative business models / Transformative Service Research

formal requirements of admission:

recommended qualifications:

None

Lehr- und Lernformen/Lehrveranstaltungstypen:

Lecture (VL)
Tutorial (UE)

requirements for the attainment of ECTS points:

performance record assessed with at least "sufficient": Final exam

workload/distribution of ECTS points within the module:

30 h = Time of attendance lecture
24 h = Self-study lecture
30 h = Time of attendance tutorial
12 h = Self-study tutorial
54 h = Exam preparation
150 h = Total workload

calculation of module marks:

assessment

teaching/learning method:

compatibility with other courses of study:

Turnus des Angebots:

Beteiligte Fachgebiete:

Bemerkung: